Greenwashing: How Companies Mislead Consumers About the Environment

As sustainability becomes more important to consumers, many companies are promoting themselves as environmentally responsible. However, not all of these claims reflect real action. This presentation explores what greenwashing is, why companies use it, and the common tactics used to mislead consumers. It also explains how greenwashing can harm trust and delay meaningful environmental progress. Learn practical tips to help identify and avoid misleading sustainability claims. Presented by Dr. Kim Hankins, Manager of McHenry County College's Sustainability Center and AASHE Fellow.